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- Update 6: Due to technical difficulties, fundraiser is extended!
- Update 5: $30,000 fundraised with 72 hours remaining!
- Update 4: 2,000 T-Shirts sold with 7 days remaining!
- Update 3: $25,000 fundraised within first week!
- Update 2: 1,000 T-Shirts sold within 72 hours!
- Update 1: $10,000 fundraised within first 48 hours!
100% of net proceeds (margin after production, marketing, and operations costs) will be donated to The Carson King Foundation.
The Carson King Foundation will donate 100% of the proceeds to organizations that serve the families and children across the state whose mental health has been impacted by the effects of COVID-19 mitigation and the closing of schools for the remainder of the school year.
About the Carson King Foundation "Iowa love" T-Shirt:
- Designed in Iowa
- Screen printed by Cedar Falls-based Shirt Shack
- Cut and dyed in USA by Bella + Canvas
- Sizes: Unisex Sizing.
- Adult: XS - 5XL & Large Tall
- Youth: S - XL
- Toddler: 2T - 5T
- Color: Heathered Cardinal
- Material: 52/48 airlume combed and ringspun cotton/polyester
- Screen printing by Cedar Falls-based Shirt Shack
- Front: "Iowa love" Symbol
- Back: Carson King Foundation logo
- Sleeve 1: Shirt Shack logo
- Sleeve 2: Iowa Chill
- Fundraiser runs from Monday, April 20 to Friday, May 8 (extended)
- Orders placed by Tuesday, April 21 will be shipped by Monday, April 27
- Orders placed between April 22-28 will be shipped by Monday, May 4
- Orders placed between April 29 - May 3 will be shipped Friday, May 8
- Orders placed between May 4 - May 11 will be shipped Thursday, May 14.
The Carson King Foundation, partnering with “Iowa love” T-Shirts, is launching its first statewide fundraiser in an effort to support nonprofits that serve the families and children across the state whose mental health has been affected by the effects of the COVID-19 mitigation efforts and the closing of schools for the remainder of the school year.
“I would like parents to know that if they or their children are experiencing abnormal mental behavior during these especially challenging times, there are resources available to help by phone or online. We are hoping to do our part to bring awareness to and help fund these invaluable programs especially now that schools in Iowa will not be reopening this school year,” shares Carson King.
You may recall King as the security guard turned philanthropist who captured the country's attention last fall. Standing in the background of a nationally televised sporting event pregame show, King held up a funny sign encouraging the audience to send beer money to his Venmo account. Once a few hundred dollars poured in, King decided that all money sent over the following weeks would be donated to University of Iowa's Stead Children's Hospital. With companies Venmo and Anheuser-Busch offering to match donations, tens of thousands of people across the country sent money. Ultimately, King was able to donate a staggering $3 million to UICH.
William Heathershaw, creator of “Iowa love”, said, “I followed Carson’s story unfold daily, I couldn’t stop thinking that Carson especially personified “Iowa love”. And lo and behold, a photo was snapped of Carson posing with legendary Hawkeye and Super Bowl Champion Dallas Clark - with Dallas wearing an “Iowa love” shirt! I took that as a sign to reach out to Carson and here we are today.”
Though it’s highly unexpected that this second ‘sign’ will raise as much money, “Iowa love” will be introducing its Limited Edition: Carson King Foundation “Iowa love” T-Shirt on its website (iowalove.org) on Monday, April 20 with proceeds being donated to King’s recently established foundation.
The “Iowa love” T-Shirt features on the chest the novel “Iowa love” Symbol - a cursive design simultaneously spelling the words “Iowa” and “love”, which can be described as an optical illusion of sorts. The top back of the T-Shirt features the Carson King Foundation logo. And each sleeve will have a logo - one for the screen printing partner, Cedar Falls-based Shirt Shack and the other sleeve with the logo of media partner "Iowa Chill."
“We decided that the color of the T-Shirt should be a heathered black and cardinal material to symbolize Carson bridging the communities of folks that exclusively wear Black & Gold with those that wear Cardinal & Gold,” explains Heathershaw.
In February 2020, Carson decided to put his good name and passion to work and founded the Carson King Foundation with the mission to help children and families in time of need and uniting communities to make a difference.
While Iowans have dramatically adjusted their lives over the last few weeks, the interruptions and social distancing have become especially harmful for those who experience mental illness. As such, the Carson King Foundation is identifying programs across the state that are serving the families most impacted and will donate 100% of their proceeds from this fundraiser to those selected organizations.
The Limited Edition: Carson King Foundation “Iowa love” T-Shirt is available online at www.iowalove.org/carson-king through Friday, May 8.
About Carson King Foundation
The Fall of 2019 ignited a passion for fundraising and philanthropy within Carson. It also granted him a platform to tell people’s stories. This sparked the creation of the Carson King Foundation, a nonprofit geared toward helping children and families in times of need and united communities to make a difference.
The foundation helps Iowa communities set up fundraisers for community members in need and supports a variety of causes including, but not limited to hospital foundations, food banks, shelter homes, local nonprofits, and charity groups.
About "Iowa love"
Our Symbol says it all. . . Is it "Iowa" or is it "love"? It's both!
“Iowa love” is a mission-driven apparel & goods brand supporting a community of folks that love their hometown, small businesses, artisans, and nonprofits. Apparel and gifts featuring the “Iowa love” Symbol are produced by Iowa-based vendors and artisans and brought to communities statewide through a network of 50+ locally owned “Hometown Retail Partners."
50% of quarterly profits are donated to causes and nonprofits throughout Iowa. Since its founding in March 2019, more than $7,000 cash and $3,000 of in-kind donations have been contributed to nonprofits and causes such as Crisis Intervention Service, Dallas Clark Foundation, Floyd County Fairgrounds, Food Bank of Iowa, Hospitality House, Northeast Iowa Food Bank, Rodney’s Kitchen for Kids, and St. Vincent de Paul of Des Moines.