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Is it "Iowa" or is it "love"? It's both!

Support Iowa small businesses and nonprofits when you purchase apparel and goods featuring our "Iowa love" Symbol.

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Keeping Warm with "Iowa love" Sweatshirts

  • $39.95
    $39.95
  • $36.95
    $36.95
  • $39.95
    $39.95

Headwear

  • b.e. happe Beanies - Universities Colors
    $35.95
    $26.95
  • $22.95
    $22.95

$7,000+ Contributed!

Since March 2019, thanks to the support of "Iowa love"-ers across the country and our 40+ "Hometown Retail Partners", we've been able to fundraise or donate more than $7,000 to deserving nonprofits and causes across the state.

NE Iowa NBC Affiliate KWWL: “Iowa Love” shirts spreading love for our state

"A Cedar Valley man has dedicated his time to showing how passionate people are about Iowa. He’s created “Iowa Love” shirts.

William Heathershaw was driving from Minnesota to Iowa. He says, “There was the ‘People of Iowa Welcome You’ sign, and I thought it said love instead of Iowa. I thought about that for a long time.”

Watch the Story

Is it "Iowa" or "love"? It's both.

Right after your friends and family tell you which they first see in the "Iowa love" Symbol, you can proudly share that 50% of our quarterly profits support Iowa-based causes that live out "Iowa love," just like you. Our Mission.

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